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November 8, 2007

Promise Co., Ltd.

Announcement Concerning Reduction
in Maximum Interest Rate

Promise has decided to lower its maximum interest rate to 17.8% beginning on December 19, 2007 for unsecured consumer loans to new customers.


1. Purpose of Maximum Interest Rate Reduction

To accomplish its vision of "Evolve into our customers’ Personal Main Bank," Promise has been taking many actions aimed at building an operating framework that adopts the standpoint of its customers. Objectives include the development of products and services with outstanding safety and customer satisfaction. Promise is also adding a variety of consulting services.
    Furthermore, in anticipation of the enactment of all provisions of the amended Money Lending Business Control and Regulation Law, Promise is building a more powerful base of operations. Major goals include reforms to the cost structure and establishment of a more diversified earning base.
    As part of these measures, Promise has decided to lower maximum interest rates as follows in order to enable customers to use Promise services with even greater confidence.


2. Summary of Maximum Interest Rate Reduction

1) Interest Rates
Current interest rates (effective annual rate):     13.5% to 25.55%
New interest rates (effective annual rate):             7.9% to 17.8%

2) Eligible Customers
• New customers who apply for loans beginning on December 19, 2007
• Existing customers who apply for loans based on Promise’s standards


The fiscal year forecasts included in today’s first half earnings announcement already incorporate the effect of this interest rate reduction.


This news release has been translated from the original Japanese document released on November 8, 2007, for reference only.
   In the event of any discrepancy between this translated document and the original Japanese document, the original document shall prevail.


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